1. The choice between high markups and high volume is part of which of the following
retailer marketing decisions?
(a) Target market decisions (b) Product assortment and services decisions (c) Pricing
decisions (d) Promotion decisions
2. All of the following factors can affect the attractiveness of a market segment
EXCEPT? (a) the presence of many strong and aggressive competitors
(b) the likelihood of government monitoring (c) actual or potential substitute products
(d) the power of buyers in the segment
3. The type of sales force structure in which the sales force sells along product lines is
called a ______? (a) territorial sales force (b) product sales force (c) customer sales
force (d) retail sales force
4. Technological advances, shifts in consumer tastes, and increased competition, all of
which reduce demand for a product are typical of which stage in the PLC?
(a) decline stage (b) introduction stage (c) growth stage (d) maturity stage
Costs that do not vary with production or sales levels are called _____?
(a) fixed costs (b) variable costs (c) standard costs (d) independent costs
5. The advantages of audience selectivity, no ad competition and personalization apply to
which type of media?
(a) Newspapers (b) Television (c) Direct Mail (d) Radio
6. If your company were to make a product such as a suit of clothes and sold that product to
a retailer, your company would have sold to the _______market?
(a) reseller (b) business (c) government (d) service
7. The shrinking of distances due to technological advance such as computer and fax
connections by telephone, are one characteristic of what new challenge to marketing?
(a) Rapid globalization (b) The changing world economy (c) The call for more socially
responsible marketing (d) The micro-chip revolution
8. _____ has the advantage of being high in selectivity; low cost, immediacy, and
interactive capabilities? (a) Direct Mail (b) Outdoor (c) Online (d) Radio
9. Marketers are sometimes accused of deceptive practices that lead consumers to believe
they will get get more value than they actually do. ____ includes practices such as falsely
advertising “factory” or “wholesale” prices or a large price reduction from a phony high
retail price? (a) Deceptive promotion (b) Deceptive packaging
(c) Deceptive pricing (d) Deceptive cost structure
10. Each salesperson is assigned to an exclusive area in which to sell the company’s full line
of products or services in which type of sales force structure?
(a) Territorial sales force (b) Product sales force (c) Customer sales force (d) Hybrid
sales force
11. Setting the promotion budget so as to match the budgets of the competition is
characteristic of which of the following budget methods?
(a) Affordable method (b) Percentage-of-Sales method (c) Competitive-and-parity
method (d) Objective -and-task method
12. ____ is screening new-product ideas in order to spot good ideas and drop poor ones as
soon as possible.
(a) Idea generation (b) Concept development and testing (c) Idea screening
(d) Brainstorming
13. A company is in the _____ stage of the new product development process when the
company develops the product concept into a physical product in order to assure that the
product idea can be turned into a workable product?
(a) product development (b) commercialization (c) marketing strategy (d) business
analysis
14. If a government uses barriers to foreign products such as biases against a foreign
company’s bids, or product standards that go against a foreign company’s product
features, the government is using ____?
(a) protectionism (b) exchange controls (c) exchange facilitators (d) non-tariff trade
barriers
15. When personal interviewing involves inviting six to ten people to gather for a few hours
with a trained interviewer to talk about a product, service, or organization, the method is
called ______? (a) selective sponsorship (b) probing (c) focus group interviewing (d)
the Delphi method
16. The most logical budget setting method is found in the list below. Which is it?
(a) Affordable method (b) Percentage-of-Sales method (c) Competitive-parity method
(d) Objective-and-task method
17. One common misuse of marketing research findings in contemporary business is the
tendency for marketing research to _______?
(a) become a vehicle for pitching the sponsor’s products
(b) become a vehicle for discriminating in the marketplace
(c) become a means for raising prices
(d) become a means for unfair competition
18. Customization means ___________?
a) Designing products to suit company
b) Designing products to suit individual customers
c) Designing strategies to suit both company and customers
d) All the above
e) none
19. For effective marketing the salesmen should have which of the following qualities?
a)Creativity b)Team spirit c)Motivation d)Effective communication skills e)All of
these
20. If Marketing is done effectively which of the following is not required?
a)Advertisement b)Publicity c)Market Research d)Market Segmentation e)None of
these
21. Digital Marketing means ____________? a)Marketing of digital instruments
b)Marketing through Advertisements c)Marketing through Internet and Telephones
d)Both b & c e)none
22. What are the 4 P’s in Marketing?
a) purpose, place, product and promotion
b) person, place, product and promotion
c) price, place, product and promotion
d) person, price, product and promotion
e) none
23. Relationship selling means __________?
a)Cross selling b)Selling to relatives c)telemarketing d)preparing a list of products to
sell for customers e)none
24. Credit cards are used for ________?
25. a)Cash withdrawals b)Purchase of air tickets c)Purchase of consumable items from
retail outlets d)All of these e)None of these
26. Marketing is successful when __________?
27. a)Demand exceeds supply b)Salesman are effectively trained c)Supply exceeds
demand d)a company sell products at lower price e)none
28. A prospect means __________?
a)a person who is working in a bank/financial institution
b)details of a company c)a likely buyer d)head of an financial institution e)none
29. NRI is an easy target for effective marketing because _________?
a) he likes Indian goods
b) he is easily approachable
c) it is cheaper to contact NRISs
d) there are special products designed for NRIs
30. Difference between Direct and Indirect Marketing is_______?
a) Direct marketing is to banks employees, while Indirect is to outsiders
b) Direct marketing is to outsider, while Indirect is to bank employees
c) Direct Marketing is to Bank’s owner, Insiders is to outsiders
d) Direct Marketing is to other Bank’s employees, Indirect s outsiders
e) none
31. Effective marketing helps in ________?
a) developing new products
b) creating a competitive environment
c) building demand for products
d) All of these
e) None of these
32. In Banking services, market can be segmented on the basis of _______?
a)density b)customers c)both a and b d)Neither a nor b e)none
33. Promotion in Marketing means—
a) passing an examination
b) elevation from one grade to another
c) selling the products through various means
d) selling the product in specific areas
e) None of these
34. In ‘Double-win’ strategya)
Customer gets an additional benefit
b) Customer gets price debate.
c) Both customs and the sales person come out with sense of satisfaction
d) Both (a) and (b)
e) none
35. Which among the following is not an example of Direct marketing?
a)tele-marketing b)sales on internet c)mail order sales d)Retail stores e)none
36. A method, in which Brand equity is measured by comparing difference between the retail
price of the brand and the retail price of an unbranded product in the same category is
called:
a)Brand goodwill method b)Price premium method c)Both a and b d)Neither a nor
b e)none
37. In marketing ‘initiator’ is a term which describes ________?
a) who determines that some need is not being met and authorities a purchase to
rectify the situation
b) who most directly involved in the consumption of the product
c) Both a and b
d) Neither a nor b
e) none
38. A non traditional, low cost, flexible and highly effective marketing is termed as
a)Strategic marketing b)Guerilla Marketing(Ans) c)Direct Marketing e)Indirect
Marketing e)none
39. Which of the following is most appropriate reason for Bank marketing?
a) Globalization b)Variety of Banking products c)mergers d)Recession
40. Marketing is not required for one of the following products ________?
a)Corporate Loans b)Export Business c)Import Business d)Credit Card
Business e)none
41. A ‘Buyers’ Market’ means _______?
a) buyers are also sellers
b) sellers are also buyers
c) there are no sellers
d) demand exceeds supply
e) supply exceeds demand
42. Market share analysis helps the track _________?
a)Share price movements b)percentage share of business c)pricing strategy for share
values d)All of these e)none
43. Diversification means __________?
a) marketing in different countries
b) marketing diverse companies
c) making new, diverse products
d) marketing by diverse sales team
e) none
44. Study of marketing environment means ______________?
a) study of company’s markets, customers and competitors
b) study of economic environment c)study of current trends d)All of these
45. A Market plan includes __________?
a)market objectives b)market research c)pricing strategy d)situation
analysis e)All of these
46. Customization is useful for ______?
a)motivating the sales force b)to add variety in marketing c)value added
service d)pleasing target customers e)none
47. Telemarketing campaigns are resorted to ________?
a)avoid cold calls b)avoid buyer resistance c)avoid seller inhibitions d)reaching a
wider audience e)All the above
48. Customer Retention means ___________?
a) retaining the customers at the Bank for the full day
b) quick disposal
c) customers dealing with the same bank for long time
d) better standards
49. Which is the technique used for effective marketing planning?
a) psychological tools for marketing
b) goal oriented
c) marketing research
d) physical distribution
e) All the above
50. ‘Niche’ Market means __________?
a) a free market b)a social market c)equity market d)capital market e)a specified
market for the target group
51. Internal Marketing means _________?
a) Selling to oneself b) Selling to the employees c) Selling of samples d) Selling to
foreign markets e)none
52. Marketing in Banks is required for _________?
a) Getting new customers b)Retaining existing customers c)Lending d)Accepting of
deposits e)All of these
53. Advertisements are required for __________?
a) Boosting the production levels
b) Motivating the employees
c) Boosting the sales
d) All of these
e) none
54. A Call means ___________?
a)calling on friends b)calling on bank employees c)calling on prospective
customers d)calling on insurance employees e)none
55. For effective selling, salesman should be which of the following ______?
a)pushy b)aggressive c)timid d)calmness e)talkative
56. Customer Loyalty means _________?
a) shifting of customers from one bank to another
b) customers banking with one bank exclusively
c) customers returning lost items
d) customers giving gifts to banks
e) none of these
57. Rural Marketing involves ________?
a) selling to farmers and agriculturalists
b) selling to rural households
c) selling to rural industries
d) All the above
e) none
58. Which is the Four C’s of marketing?
a) customer, cost, communication, convenience
b) corporate, cost, communication, convenience
c) consumer, cost, communication, convenience
d) competition, cost, communication, convenience
e) none